Levis genius from its customers

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One of the good things about Sam’s new presence on Tumblr – apart from being included in that vibrant visual community – is that I very quickly get to see which specific images are most popular.

In the seventies Levis had a competition and a travelling exhibition of denim decorated by their customers. The results were terrific and I posted a couple to Tumblr which proved really popular, so here is a bigger selection from that shoot. Sadly the executives at Levis got cold feet over the nudes and the photographs were never used commercially.

Delia Levis Jacket R by Sam Haskins

Delia Levis on Straw Bale by Sam Haskins

Delia Levis Brown Grass 3 by Sam Haskins

Delia Levis Guns and Breast by Sam Haskins

Delia Levis Brown Grass by Sam Haskins

Delia Levis on floor by Sam Haskins 02

Delia Levis Jump

Delia Levis Doll on chair by Sam Haskins 02

Delia in Dragon Pant by Sam Haskins 02

Delia Levis Floral by Sam Haskins

Delia Levis Sun Motive by Sam Haskins

Delia Levis Stud Jacket 3 by Sam Haskins